SEO Tools
UTM Campaign URL Builder
Create clean tracking URLs for paid ads, email, social and other campaigns.
Your tracked URL will appear here.
Source, medium and campaign are recommended core fields.
What are UTM parameters?
UTM parameters are query-string labels added to a URL so analytics platforms can attribute visits to a campaign source, medium and campaign name.
Required fields
Source, medium and campaign are the most useful core fields. Term and content are optional and help separate keywords, creatives or placements.
Tip
Use consistent lowercase naming to keep analytics reports easier to group.